I so enjoyed watching this event live on the news this morning. The racks were completely empty within a minute. What a hoot! Check out filenesbasement.com
"Filene’s Basement is known for
its bargains on everything from fashions to luggage, but perhaps the
store is most famous for its annual Bridal Gown Events when
brides-to-be can save hundreds, even thousands of dollars on designer
wedding gowns."
"The sale is held in selected Filene’s Basement stores once a year
(twice a year in Boston). News reports so often compare it to the
Running of the Bulls in Pamplona, Spain that the event is now
officially called the “Running of the Brides®.”The day of the sale, brides-to-be and their helpers line up early.
When the doors open, they run full speed towards the racks. In less
than 60 seconds, the racks are stripped bare (store employees have to
hold on to the fixtures so they don’t topple). The women grab whatever
gowns they can, haul them off to a corner, strip down to their
underwear and start trying on dresses. Minutes later the trading
begins. Every dress, no matter what size, style or color, gets bartered
for another, as each bride tries to find the gown of her dreams at a
cut-rate price."