I have been thinking a lot lately about this whole “web presence” thing. I have my blog, facebook, both personal and business page and LinkedIn, plus. All of them can be fun and time consuming. There are a great networking source and an outreach for my business. I love sharing my story with the hope that it reflects my passion for what I do and gives my clients or potential clients insight as to who I am. This business of weddings is a personal business. It’s very often about “me and my client”, and that certain connection. More often that not my client is my client…you can almost tell at first meeting. So how do I use this “web presence” to reach out to my potential clients and maintain an honest representation of my business and myself?
It’s easy to post when you have a great day and book a wedding or a super great day and book two (I booked 3 once in less that 23 hours) and it’s fun to post about a wonderful wedding, the vendors I am fortunate to work with, the great design, the perfect timing, the music, the great save…I love what I do and I am very good at it. It’s awesome to actually to be able to say that about what you do for a living.
But what to do with the days that don’t go well? The wedding you didn’t get, the consultation you blew, you’re game was off, you get lost, your late, etc. What do I post when my kids are sick, I am mad at my family or I am just plain tired. What do I post when it wasn’t the best wedding, when Elegant Events could have done better, when we missed something, when a vendor we worked with wasn’t our favorite or wasn’t amazing….all these things most people don’t post about. The real life happenings of a wedding planner would be an interesting read but not necessarily good for business.
So I am just putting it out there….all those things do happen to all of us. I hate it when I make a mistake. I will admit it doesn’t happen very often and when it does happen I have a real hard time handling it. I love to be loved. I love to make my clients blissful happy and I love to make my vendor team look like rockstars. That's the goal but it’s doesn't always happen. I don’t get every one. I do make mistakes. I tell my clients “you’re wedding won’t be perfect, but it will look perfect.” I guess the point is, I will be posting the positivity, I will be putting Elegant Events in the best light. But at the same time I am committed to not sound boastful or over confidant. I will continue to learn, to grow, to be the best me I can be. I am so thankful to have this business, to love what I do and to have so many friends in the industry. I don’t take it lightly or for granted.